The multimedia equipment in the customers’ hands offers new opportunities for personalized digital marketing with iBeacon technology. With location-based services, the customers’ mobile devices provide information for visitor flow analyses, and they also serve as a platform for electronic marketing and shopping apps. A wealth of information about customer behavior can be captured and analyzed thanks to the WLAN-based localization of customer smart phones. It is also possible to send personalized offers directly to customer smart phones.
iBeacons are wireless transmitters, which are detected by smart phone apps and can trigger location-based push messages. For example, they may provide information about a special offer as soon as a customer smart phone comes within range. The latest generation of LANCOM access points is able to operate with iBeacons technology for retail.
WLAN Consulting is an initiative of LANCOM Systems. LANCOM Systems is a leading German manufacturer of wireless LAN technology based on industry standards.